About Me

I am a sensemaker: I observe the world around us and interpret what it means for trends, product strategy, and how we, as people, engage with the products and services around us. For the past ten years I have been immersed in the high-tech sector in Israel working on both hardware and software products across multiple sectors including: marketplaces, cybersecurity, ESG and sustainability, direct-to-consumer and manufacturing.

For the past three years I have been teaching the Applied Entrepreneurship course at Hebrew University in the Matar Excellence Program and in the Spring of 2023 I will be teaching a course on Design Thinking & Product Market Fit at Tel Aviv University to undergraduates in a joint program with Columbia University.

I have an MBA from MIT Sloan School of Business, and a BA from the University of Chicago. Leveraging my background in management consulting, business, and product management, I am able to quickly get up to speed in new industries, understanding the important drivers to help you make the right decisions for your business.