As we increasingly design digital products and services it’s easy to forget we’re actually building for real people, who (for the most part) live in an analog world. In this interactive workshop, led by Alona (Lerman) Stern, we'll talk about how to choose what to prototype, review different prototyping methods, and understand how they can be used to validate and further refine products and services.

Drawing on the world of improvisation, we’ll also test real ideas using role-play in order to super quickly and cheaply gain feedback, insights and deep empathy into our users.