We’ve seen rapid growth of digital marketplaces in the past few years, with every new startup taking a different approach on how to seed, reach liquidity and ultimately grow their network. Despite these differences, there are a number of guiding principles that, when followed, set you up for a higher likelihood of success. Orit, Liron and Alona will share their experiences, lessons and stories as product leaders grappling with how to leverage these principles to build compelling marketplaces.

You will walk away with:

• Overview on the fundamentals of marketplaces and networks

• Understanding of key principles of successful marketplaces

• As Product Managers, how to leverage these principles when evaluating features and making trade-offs

• Real lessons (through real-life examples) on how to create and support marketplace dynamics